Data Analyst - Digital

269648BR

Data Analyst - Digital

Nottingham, Nottingham Support Office

Permanent

Full-time

Job Description

Role: Data Analyst
Contract: Permanent
Shift pattern: Full Time
Location: Nottingham
Closing date:
Recruitment Partner: Matthew Nelligan
What you'll be doing
Join Digital Analytics in Boots' Nottingham-based Digital team. We're seeking a Digital Analyst who can apply analytics skills to deeply understand commercial performance and customer behaviour on our digital platforms. This role will partner with cross-functional teams to apply advanced analytics on large datasets, driving better decisions and data-driven products
Reporting to the Digital Analytics Manager, you will help to create the most compelling omnichannel beauty, health, and wellness experience in the UK. Your core mission is to enable data-driven decisions by providing a deep understanding of our commercial performance and customer behaviour.
You will be an expert on our digital datasets, including Google Analytics, and will apply advanced analytics to uncover key insights. Your analysis will focus on critical business themes like customer acquisition, retention, and conversion with a lens on products and services, allowing you to identify patterns, causal factors, and predict future performance.
This is a hands-on role where you will be an active partner to stakeholders. You will mature the business's data understanding by developing analysis, and improving dashboards and other data products. Your insights will directly influence daily tactical decisions and long-term strategic planning, driving tangible growth opportunities.
Key responsibilities
Analytics Partner :

• Explain digital performance, providing clear insights on its drivers and recommending relevant next steps to Ecommerce and commercial decision-makers.
• You will translate complex data into clear narratives for non-technical partners. You will promote data literacy and a self-service analytics culture across the organisation.

Strategic Insight:

• Apply advanced analytical techniques to understand our performance and customer behaviour from a variety of different data sources. Your work will reporting to the Digital Analytics Manager,
• You will help to create the most compelling omnichannel beauty, health, and wellness experience in the UK. Your core mission is to ensure data-driven decisions by providing an understanding of our commercial performance and customer behaviour.
• You will be an expert on our digital datasets, including Google Analytics, and will apply advanced analytics to uncover key insights. Your analysis will focus on critical business themes like customer acquisition, retention, and conversion with a lens on products and services, allowing you to identify patterns, causal factors, and predict future performance. This is a hands-on role where you will be an active partner to stakeholders. You will mature the business's data understanding by developing analysis, and improving dashboards and other data products.
• Your insights will directly influence daily tactical decisions and long-term strategic planning, driving tangible growth opportunities.
• Explain digital performance, providing clear insights on its drivers and recommending actionable next steps to Ecommerce and commercial decision-makers.
• You will translate complex data into clear, compelling narratives for non-technical stakeholders.
• You will promote data literacy and a self-service analytics culture across the organization.

Strategic Insight:

• Apply advanced analytical techniques to understand business performance and customer behaviour from a variety of disparate data sources. Your work will involve integrating and reconciling datasets with different definitions to provide a holistic view that enhances our ability to direct business strategy and justify investment. This also includes ensuring data collection and analysis practices are compliant with relevant data protection regulations (e.g., GDPR/UK GDPR). Bridging the Gap: Guide communication between the Digital Trading team and the Digital Analytics function.
• You will share insights, methodologies, and best practices to maximise the value of our digital data investments across the business.

Data Product Development:

• Support the analytics team's data engineering efforts by identifying and generating new datasets for dashboards and other data-driven products.
• Innovation & Problem-Solving: identify opportunities where digital analytics can be used with other datasets to solve customer pain points, improve user experience, and achieve growth.

Predictive Analytics & AI:

• enhance your data and analytics skills and stay up to date with the latest industry trends. This includes applying AI and machine learning tools to reduce the barrier to entry, improve efficiency, build predictive models, forecast outcomes, and uncover deeper insights to improve business growth.

Rewards designed for you

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.
About The Boots Group
The Boots Group is a trusted leader in healthcare, pharmacy and retail, operating across 11 countries - including the UK, Ireland, Thailand and Mexico. The Boots Group brands - including Boots, Boots Opticians, No7 Beauty Company, Farmacias Benavides and Alliance Healthcare - are trusted and well recognised healthcare and beauty businesses, serving millions of customers and patients every day in communities around the world. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
What's next
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
We hope to hear from you soon.
Be brilliant with Boots.

Closing date

28-Feb-2026

Business Area

Support Office

Function

Digital

Shift pattern

Full time - weekdays

Keywords

Predictive Analytics & AI:
Innovation & Problem-Solving
Data Product Development
Bridging the Gap between Analytics and E commerce
Analytics Partner:
Strategic Insight:

Hours per week

37.5

Latitude,longitude 1

52.927182,-1.183948

Shift Pattern to display to candidates (displayed externally). Please select one:

Weekdays

Is this a Global Brands req?

No

Airport

No

Should this appear on the No7 Beauty Company website?

No

Company

No Stores

Division

No Stores

Should this vacancy be excluded from being posted onto the Boots.jobs career site?

No

Region

East Midlands

Area

East Midlands (non stores)

Store

Nottingham Support Office

Req Posted Date

12-Feb-2026

County

Nottinghamshire

Country

UK

Address 1

Recruitment Service Centre (D94)

Address 2

Thane Road

Address 3

Nottingham

Post Code

NG90 1BS

Source

Boots