Head of Brand Marketing and PR (12 month contract)

Nottingham Trent House (95002), United Kingdom, Nottingham, Nottinghamshire

Head of Brand Marketing and PR (12 month contract)

We’re looking for a visionary Brand leader to lead Capital One UK’s Brand Marketing team for a 12 month contract. You’ll lead a talented team of marketers, covering brand strategy, creative, media planning, consumer and corporate PR and social media, while working closely with cross-functional teams and agencies to define and execute our brand vision.

This role is key to shaping and influencing how people view Capital One externally: growing awareness of Capital One in the UK, our products and building our reputation through an integrated communications plan.

You’re an exciting, creative, and passionate brand leader with a keen creative eye, who’s not afraid to be strategically bold whilst intellectually rigorous, and who knows how to get the best out of their team to ensure Capital One’s brand is loved by the world as much as it’s loved by its associates.

What You’ll Do

• Set the strategy and the tone for our brand team - creating direction and energy

• Craft a clear positioning for Capital One as a brand that places us well in the market place, using your diverse background of brand building to lead this work internally.

• Amplify Capital One’s brand by setting the 12 month plan for UK brand activity, leveraging your expertise to create a plan to improve awareness and preference, whilst adhering to International Brand Governance Standards.

• Lead planning and campaign development, as well as consumer-facing communications

• Develop an exciting team of marketing professionals in a high performance environment

• Drive ownership of the Capital One brand image and guard our brand identity internally.

• You’ll support External Affairs colleagues in managing reputational risk, both proactively and reactively - including advising C-Suite and international partners, collaborating with internal teams to get to the best possible outcomes and ultimately protect the external reputation of the business.

• Manage an eight-figure annual budget across media, creative and PR workstreams

• Lead the relationships with our brand and PR agencies, delivering the annual program, setting clear KPIs, monitoring and providing strategic rigour to recommendations.

What you’ll bring

• Demonstrable experience in a brand / marketing leadership role at a mid to senior level, preferably in-house, with a working knowledge of operating within a regulated business including Financial Promotion regulations

• Experience in media management and handling unexpected issues, or ability to confidently advise and coach those that do

• Ability to be both creative and analytical - so you’re able to coach a team to develop creative marketing campaigns that are grounded in insight and navigate data to articulate their effectiveness

• A history of building successful brands while maintaining a strong, consistent consumer voice, through brand positioning, ATL advertising and owned media content.

• A team-player and invested in creating a culture of curiosity. You care about your team and developing their careers.

• A strong communicator, both written and verbal -including with senior stakeholders

• Excellent relationship building skills with the ability to work collaboratively and build trusted relationships with internal and external stakeholders. You’ll have experience of working with external agencies as an extension of your team

• Strong judgement and understanding of the internal and external landscape, and an ability to bring the outside in to look objectively at situations and advise on reputational risk mitigation

• Preferred but not essential - CIPR/CIM qualified

Where and how you'll work

This is a temporary (12 month fixed term) position based in either our Nottingham or London office.

We have a hybrid working model which gives you flexibility to work from our offices and from home.

We’re big on collaboration and connection, so you’ll be based in one of our offices 3 days a week on Tuesdays, Wednesdays and Thursdays. If you’re London based, there will be an expectation that frequent travel to Nottingham will be required.

Many of our associates have flexible working arrangements, and we're open to talking about an arrangement that works for you.

What’s in it for you

• Bring us all this - and you’ll be well rewarded with a role contributing to the strategic direction and roadmap of an organisation committed to transformation

• We offer high performers strong and diverse career progression, investing heavily in developing great people through our Capital One University training programmes (and appropriate external providers)

• Immediate access to our core benefits including pension scheme, bonus, generous holiday entitlement and private medical insurance – with flexible benefits available including season-ticket loans, cycle to work scheme and enhanced parental leave

• Open-plan workspaces and accessible facilities designed to inspire and support you. Our Nottingham head-office has a fully-serviced gym, subsidised restaurant, mindfulness and music rooms. In London, you can heighten your mood with a run on our rooftop running track or an espresso at the Workshop Coffee café

What you should know about how we recruit

We pride ourselves on hiring the best people, not the same people. Building diverse and inclusive teams is the right thing to do and the smart thing to do. We want to work with top talent: whoever you are, whatever you look like, wherever you come from. We know it’s about what you do, not just what you say. That’s why we make our recruitment process fair and accessible. And we offer benefits that attract people at all ages and stages.

We also partner with organisations including the Women in Finance and Race At Work Charters, Stonewall and upReach to find people from every walk of life and help them thrive with us. We have a whole host of internal networks and support groups you could be involved in, to name a few:

• REACH – Race Equality and Culture Heritage group focuses on representation, retention and engagement for associates from minority ethnic groups and allies

• OutFront – to provide LGBTQ+ support for all associates

• Mind Your Mind – signposting support and promoting positive mental wellbeing for all

• Women in Tech – promoting an inclusive environment in tech

• EmpowHER - network of female associates and allies focusing on developing future leaders, particularly for female talent in our industry

Capital One is committed to diversity in the workplace.

If you require a reasonable adjustment, please contact [email protected] All information will be kept confidential and will only be used for the purpose of applying a reasonable adjustment.

For technical support or questions about Capital One's recruiting process, please send an email to [email protected]

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Who We Are

At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.